Last updated: 31 August 2026
Rove is built by farmers, not an ad-tech company. We collect what the product needs to work, we don't sell it, and your farm records belong to you. Here's the honest detail.
To run Rove: showing you your own records, syncing them across your devices, sharing your farm with the members you invite, working out your weather, and emailing you things you've asked for (like invitations and important account or billing notices). That's it. We don't sell personal information, and we don't run third-party advertising.
Like almost every modern service, Rove is built on trusted providers who process data on our behalf:
Each receives only what it needs to do its job. Some are hosted overseas (largely the US and Australia); wherever your data goes, it stays protected under agreements consistent with this policy and the NZ Privacy Act 2020.
If you're invited to a farm, the farm's owner and members can see the records of that farm, including activity attributed to you (like tasks you complete). "Managed members" — people the owner adds by name without an account — exist only as a display name the owner typed; we hold no other information about them.
We use the storage a signed-in app needs: your session token, and preferences like which map layers you have visible. No third-party advertising cookies, no cross-site tracking.
Under the New Zealand Privacy Act 2020 (and similar laws elsewhere), you can ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Email hello@rove.farm and we'll respond promptly. If you're not happy with how we handle it, you can complain to the NZ Office of the Privacy Commissioner (privacy.org.nz).
Your data is encrypted in transit, access is controlled per farm at the database level, and payment details never touch our servers. No system is perfect, but we treat your farm records the way we'd want ours treated — because ours are in here too.
If we change this policy in a way that matters, we'll email you before it takes effect. Questions about privacy: hello@rove.farm. Questions about billing: billing@rove.farm.